Articles | Dr David Penn's Innovation Corner
A five part series focusing on positioning yourself and your practice in an ever increasingly competitive environment. By Dr David Penn Defining Competitive Advantage Competitive advantage in dentistry is a set of unique features and differentiators of a dentist (or dental...
Continue reading
A five part series focusing on positioning yourself and your practice in an ever increasingly competitive environment. By Dr David Penn Cost Competitive Advantage A cost competitive advantage is when a dentist, practice or group of practices is able to utilise...
Continue reading
A five part series focusing on positioning yourself and your practice in an ever increasingly competitive environment. By Dr David Penn Product/Service/Treatment Differentiation Another method whereby dental practices can achieve a competitive advantage in the marketplace is through product/service/treatment differentiation :...
Continue reading
A five part series focusing on positioning yourself and your practice in an ever increasingly competitive environment. By Dr David Penn Niche Focus Practices and corporates that use Focus strategies concentrate on particular niche markets and, by understanding the dynamics of...
Continue reading
A five part series focusing on positioning yourself and your practice in an ever increasingly competitive environment. By Dr David Penn What is sustainable competitive advantage ? The true magic of a dental practice is its people performing a myriad of...
Continue reading
